House ofSwitzerlandItalia 2026
Event
Milano

Becoming an Athlete: Inside the journey of the next champions – Presented by the podcast REFLECTION

Salone delle Alpi

Copertina evento Diventare Atleta 1

Meet the next generation of Swiss athletes in a candid and sincere talk. A journey into their past, present and future ambitions to discover what it means to become an Athlete with a capital “A”. Hosted by Simone and Jacopo, founders of REFLECTION, the podcast that tells the stories of sport.

It all began in Paris during the Olympics, immersed in the unique energy of the Games and in the stories of dedication, sacrifice, and dreams that every athlete carries with them. In that context, we felt the need to convey how behind every competition there is so much more than just performance: there are people, growth paths, tumbles, and new beginnings. This is how REFLECTION took shape, a podcast that tells stories related to the world of sport, focusing on people and not just results.

NEXTG, its first format, was dedicated to emerging young athletes, a space for boys and girls who are building their careers, where they talk about their journey, the challenges and dreams that drive them to grow, stories often far from the spotlight but rich in values. It was followed by IL SALOTTO, a format dedicated to great sports stories with champions, coaches, and professionals sharing their experiences, values, and the background to their journeys.

Behind REFLECTION are Simone Bettazza and Jacopo Chicco, Bachelor of Arts' students in Visual Communication at SUPSI and sport enthusiasts, combining their skills in visual design with their passion for sport to create curated and authentic content, guided by commitment and dedication.

REFLECTION has thus become not only a podcast but a true narrative space where individual experiences intertwine in a collective story of growth, resilience, and passion.

Listen to Reflection  ↗
House ofSwitzerlandItalia 2026/milano
Centro Svizzero
Access from
Via del Vecchio Politecnico
20121 Milano
4.2.2026: 5-10pm
5.-22.2.2026: Mon – Sun, 10am-10pm
except 10 February, opening at 1 pm
House ofSwitzerlandItalia 2026/cortina
VIA DELLO STADIO 7
32043 Cortina D’Ampezzo
6.–22.2.2026
& 6.–15.3.2026
Mon – Sun, 10am-10pm
House ofSwitzerlandItalia 2026/bormio
Bar Bormio
Via Roma 79
23032 Bormio
6.–22.2.2026
Mon – Sun : 7:30am-11pm

Partners

Official Partners

    • Omega
    • On
    • Repower
    • Schindler
    • Swatch
    • Swiss Wine
    • Switzerland
    • USM

Institutional Partners

    • Conf 001
    • Swiss olympic2
    • Swiss Paralympic
    • Sporthilfe
    • BBL 001
    • Centro Swiss 001
    • Fed Pol

Cultural collaborations

    • OCG
    • RSI

Scientific collaboration

    • USI EN

The initiative is part of

    • Cultural Olympiad

Suppliers

    • Etter
    • Eyevip
    • Glice
    • Le Gruyere
    • Jacquet
    • Lindt
    • Morand
    • Ricoter
    • SRG SSR
    • Fromaggi dalla Svizzera
    • Swisscom Broadcast
    • Swisspor
    • Swiss Wool 001
    • ZUG

Catering Partners

    • Swiss Corner
    • Cafe Scala
    • LH
    • Terrazza Palestro

Art Direction

    • Bureau

Graphic Design

    • Base

Production

    • Altofragile
    • Flamme