Flora Alpina

Designed by renowned Swiss studios Bureau and Base Design, it draws inspiration from the vital role flowers play in sports, medicine, and culture — creating an aesthetic, immersive and ever-evolving experience that responds to its surroundings. As Daniel Zamarbide, architect and founder of Bureau, puts it: “Flora Alpina is both a reaction to a difficult global context and an invitation to take a pause, to make space for poetry, light, and beauty through a dreamlike nature”. 

FLORA ALPINA is an ode to the Swiss landscape and the traditional Swiss popular craftsmanship. It celebrates the Games as a centuries-old popular gathering and a moment of unity across nations. The endurance and resilience of Alpine plants and flowers echo the spirit of athletes. Their historical use in healing remedies makes them a powerful symbol of strength and renewal. And in culture, they embody beauty, tradition and connection — bridging past and present. 

“Flowers are simply beautiful. But they are also much more,” continues Daniel Zamarbide, alongside with Gérald Moulière, managing director at Base Design. “Flowers symbolise generosity and bring joy. We use them to welcome, greet and celebrate. At the Olympic and Paralympic Games, medals are usually accompanied by a bouquet of flowers. And they have no borders — they travel, they connect. We felt they were the most fitting symbol for this House of Switzerland”.